FOURONETWO x Heinz
Project: Brand collaboration graphics and in-store signage
Agency/Company: Shop 412
Role: Design, Art Direction
In 2015, Shop 412 had the opportunity to collaborate with one of world's most recognizable brands, Heinz. The mission was to create an apparel capsule and mustard bottle that would raise community awareness of the hunger issue in our hometown and nationally.
Some cities have hometown heroes. In Pittsburgh, Hometown is Hero. Pittsburgh-based brand and fashion retailer, Shop412 has collaborated with Kraft Heinz on a limited-edition Heinz Yellow Mustard bottle to help raise critical funds for Greater Pittsburgh Community Food Bank. The one-of-a-kind 412xHeinz Yellow Mustard bottle will be available for $20 exclusively at Shop412 starting Saturday, September 19. All proceeds from the bottle’s sales will benefit Greater Pittsburgh Community Food Bank, who has the ambitious goal of raising enough funds to pay for one million meals in the Southwestern Pennsylvania area." - HEINZ Corporation
